Digital Marketing Specialist Full-Time

Notice! Job Expired. Due date: 04 Mar 21

Description:

What are you going to do?

1. Content management and support of IM own resources



Increase web traffic and brand awareness through the marketing of content online. Responsible for creating "shareable" content, distributing content on the appropriate platforms and measuring the results of marketing activity. Orchestrate digital content strategies across all online platforms. Drive traffic and engagement that translates to lead generations and partners engagement.


Be an expert on social media analytics, understand the nuances, advantages and shortcomings of each platform and know how to utilize data in formulating a campaign strategy.


2. Vendor-related websites and platforms

and back-end support and maintenance, content management and updates, traffic management, load management, backup, broken links fixing, review website analytics on a regular basis.


Regular check-ups the websites for issues and mistakes and keeping them updated and relevant. This should be done on a consistent basis in order to keep the websites healthy, encourage continued traffic growth, and strengthen SEO and Google rankings.


3. Digital Marketing and Social Media campaign on demand

Design and oversee all aspects of our digital marketing including our customers database, email, paid posts and display advertising campaigns. Main duties include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Know which platform and different kinds of content are best suited to.
Define and implement creative marketing strategies to disseminate content. Map the digital channels and break up the tactical solutions into Customer Reach, Customer Acquisition, Customer Retention and/ or some variation of this. Implement SEO best practices.


4. Internal team education and Other Marketing Activities

training and coaching to the marketing team members, develop and educate peers on the digital marketing main principles and general knowledge about social media advertising/ campaigns.


Skills
Here is what it takes to be one of the team:

Bachelor's degree in marketing or business plus 2+ years of experience in digital marketing/ content management. Up to date on the latest trends and technologies in digital marketing. In-depth knowledge of various social media platforms, best practices, and website analytics.
Hard skills and experience required for the role: project management, problem solving skills, budgeting, data analysis and decision making, commercial ROI,
Software knowledge: Adobe InDesign (must), Adobe Illustrator (must), MS SharePoint (must), Adobe Photoshop (optional), solid understanding of HTML, PHP, CSS, WordPress and JavaScript is required.
Technical skills: Content creation, copywriting and content management, Brand marketing and online branding, integrated marketing communication, experience executing paid social media campaigns, SEO and Keywords, Google AdWords, Google Analytics, LinkedIn Ads, LinkedIn Analytics, Facebook Ads, e-mail marketing,
Soft skills-set: passionate, creative, pro-active and result-driven. Self-organized and motivated, able to prioritize, multi-tasking, deadline oriented.
Good communication, negotiation and interpersonal skills, cross-collaboration, value adding team player
A fluent command of spoken & written English and Arabic is a must.
Solid knowledge of MS Office (incl. MS PowerPoint, MS Excel and MS Teams), MS Planner (optional)
Knowledge of video editing will be a definite advantage.

Job Responsibilities:

What are you going to do?

1. Content management and support of IM own resources



Increase web traffic and brand awareness through the marketing of content online. Responsible for creating "shareable" content, distributing content on the appropriate platforms and measuring the results of marketing activity. Orchestrate digital content strategies across all online platforms. Drive traffic and engagement that translates to lead generations and partners engagement.


Be an expert on social media analytics, understand the nuances, advantages and shortcomings of each platform and know how to utilize data in formulating a campaign strategy.


2. Vendor-related websites and platforms

and back-end support and maintenance, content management and updates, traffic management, load management, backup, broken links fixing, review website analytics on a regular basis.


Regular check-ups the websites for issues and mistakes and keeping them updated and relevant. This should be done on a consistent basis in order to keep the websites healthy, encourage continued traffic growth, and strengthen SEO and Google rankings.


3. Digital Marketing and Social Media campaign on demand

Design and oversee all aspects of our digital marketing including our customers database, email, paid posts and display advertising campaigns. Main duties include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Know which platform and different kinds of content are best suited to.
Define and implement creative marketing strategies to disseminate content. Map the digital channels and break up the tactical solutions into Customer Reach, Customer Acquisition, Customer Retention and/ or some variation of this. Implement SEO best practices.


4. Internal team education and Other Marketing Activities

training and coaching to the marketing team members, develop and educate peers on the digital marketing main principles and general knowledge about social media advertising/ campaigns.


Skills
Here is what it takes to be one of the team:

Bachelor's degree in marketing or business plus 2+ years of experience in digital marketing/ content management. Up to date on the latest trends and technologies in digital marketing. In-depth knowledge of various social media platforms, best practices, and website analytics.
Hard skills and experience required for the role: project management, problem solving skills, budgeting, data analysis and decision making, commercial ROI,
Software knowledge: Adobe InDesign (must), Adobe Illustrator (must), MS SharePoint (must), Adobe Photoshop (optional), solid understanding of HTML, PHP, CSS, WordPress and JavaScript is required.
Technical skills: Content creation, copywriting and content management, Brand marketing and online branding, integrated marketing communication, experience executing paid social media campaigns, SEO and Keywords, Google AdWords, Google Analytics, LinkedIn Ads, LinkedIn Analytics, Facebook Ads, e-mail marketing,
Soft skills-set: passionate, creative, pro-active and result-driven. Self-organized and motivated, able to prioritize, multi-tasking, deadline oriented.
Good communication, negotiation and interpersonal skills, cross-collaboration, value adding team player
A fluent command of spoken & written English and Arabic is a must.
Solid knowledge of MS Office (incl. MS PowerPoint, MS Excel and MS Teams), MS Planner (optional)
Knowledge of video editing will be a definite advantage.

Job Detail:

  • Career Level: Entry Level
  • No. of Position: Post(s)
  • Location/City: Dubai
  • Degree/Diploma: -
  • Experience: 2 Years - 5 Years
  • Gender Preference:

Job Skills:





  • Location: Dubai
  • Job Title: Digital Marketing Specialist
  • Timing: Full-Time
  • Expire Date: 2021-03-04
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